From the back of a Gunroom to aluminium glazing specialist

Morgan’s Windows Doors and Conservatories has grown from having a tiny unit at the back of a gunroom and small builder’s merchants into creating a brand-new state-of-the-art showroom in Oswestry. It’s all been with the help of AluFoldDirect, whose strategic innovations have helped Morgan’s to achieve profitable business growth, proving that great partnerships can build impressive success stories.

Paul Rowney, manager at Morgan’s explains: “We started up fitting uPVC windows and doors around seven years ago. We were self-taught at installing and expanded into fitting composite doors, French doors, sliders and eventually aluminium bi-fold doors which is where our relationship with AluFoldDirect began.

“At that time, we had a little room behind a builder’s merchants and gunroom and we were a small, hands-on team. We started using sub-contractors as we got busier and eventually took on our own installers.

“Now we have seven fully MTC-approved fitters on our team who have attended personalised training sessions at the AluFoldDirect Training Academy. It works really well, because we find that customers are much more at ease with our own installers, especially if they have any queries or issues.

“Having access to the Everything Aluminium range helps us too. We work on a range of projects from commercial to residential and AluFoldDirect always has a solution for us. In terms of the domestic market, it seems everyone still wants to achieve that open plan look with a bi-fold door and rooflights, which means there are plenty of opportunities for us to go at.

“We’re finding that aluminium is becoming more and more popular for new-build as well. The aluminium product is so superior, it sells itself. The smooth, contemporary finish and, of course, Anthracite Grey is just so popular with homeowners and developers.

“AluFoldDirect has been an excellent support and the service from Chris is second to none – quotes are quick, delivery is fast and he has helped to kit out our new showroom.”

Morgan’s has taken full advantage of AluFoldDirect’s Trade Support Package for installers, which includes free sample products for showrooms and exclusive marketing literature.

AluFoldDirect delivers the Everything Aluminium range in one week unglazed, two weeks glazed, anywhere in the UK, right first time, every time. The Aluminium Installer Training Academy is free for customers.