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Glass News, January 2023
2 January, 2023
Russell Yates, Managing Director of AluFold Direct, recently published an open letter on the state of the industry as we head into 2023. We can present you the contents here:
![](https://cdn.sanity.io/images/vjc2d173/production/310ce0ec445f7260cf8589e6c3e2c0a2fa16e6e3-1200x819.jpg?w=1360)
Realistically, I think we can expect 2023 to be a tough year for some. Demand amongst middle income earners is likely to be suppressed by a mix of rising inflation and uncertainty around the housing market, and that will have a disproportionate impact on the mainstream PVC-U sector.
By contrast, I think the aluminium sector will hold up much better – just because the kind of affluent, aspirational homeowners who tend to choose aluminium will inevitably be more sheltered from the cost-of-living crisis.
If anything, it might just be the tipping point that lots of PVC-U companies need to venture into aluminium for the first time – whether that’s fabricators looking to buy in from a reliable supplier rather than spending time and resources setting up for themselves, or installers finally adding aluminium windows, sliders and bifolds to their portfolio.
Now that our mission is complete at AluFold Direct to transform ourselves into the kind offabricator that makes buying and fitting in aluminium as easy as it is in PVC-U, we’re excited about the opportunities ahead.
Russell Yates, Managing Director, AluFold Direct.
If you wish to find out more about AluFold Direct, you can are welcome to contact us. Our experts are happy to discuss any queries you might have.